Two National Natural Science Foundation of China Projects of Our School Were Awarded "Excellent"
Recently, the Department of Management Science, National Natural Science Foundation of China announced the list of "Excellent" projects in the 2021 annual performance evaluation results. The National Natural Science Foundation of China projects undertaken by Professor Li Weiwen and Associate Professor Wu Ji of our school were both awarded "Excellent".
Professor Li Weiwen
General Project
"Entrepreneurship in Family-owned Companies: from the Perspective of Team Fault Line"
Associate Professor Wu Ji
Youth Project
"Research on the Dynamic Mechanism of Consumer Participation in Virtual Brand Community Affecting Their Purchasing and Word-of-Mouth Behavior"
The general project "Entrepreneurship in Family-owned Companies: from the Perspective of Team Fault Line" undertaken by Professor Li Weiwen was awarded "Excellent" in the performance evaluation. This is the second project of Professor Li Weiwen awarded "Excellent" after his project "Research on Learning Behavior of Top Management Team in International Joint Venture Based on Team Fault Line Model" was awarded "Excellent" in 2018.
The youth project "Research on the Dynamic Mechanism of Consumer Participation in Virtual Brand Community Affecting Their Purchasing and Word-of-Mouth Behavior" undertaken by Associate Professor Wu Ji was awarded "Excellent" in the performance evaluation. This project constructs a theoretical framework for the heterogeneous and dynamic effects of virtual community participation on consumer behavior.
